An only child born to Indian doctor parents, who was served up Poha (flattened rice) and practicality for breakfast, packed his impossible dreams in the trunk of his toy car. Vroom, he made the car zoom across the table as the speed breakers of *tsk tsk* tried to slow it down, but it never did.

When the hunger to ‘make it’ drives you, and you find yourself on a table that serves up culture, stories and helps shape narratives, you tend to fill up your plate.

And I did.

16 years of leading the communication and brand strategy mandate for global brands as a Creative Director,  my drive has helped me develop versatility, a sponge mentality, and a strange resilience to speed breakers. Number crunching and words, strategy and flow, in-depth and thumb-stopping, logic and magic, efficacy and innovation,  they all belong on my plate.

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