Launch Campaign

Preview:

After garnering worldwide recognition and loyalty, Ikea wanted to foray into the Indian market with its first flagship store In Hyderabad. 
We partnered with the brand to craft their go to market communications strategy and creative. A 360 degree digital omni channel plan with tech innovations as well as traditional medium ideas were rolled out to bring it to life. We collaborated on all stages of brand building from market research, strategy, creative ideas, execution, tech capabilities UI/UX, digital transformation to in store navigation and organisation. 

Plan:

We structured the campaign based on the brand offerings and communication mediums:

Launch TVC: Conceptualised and executed to establish the brand positioning with an inspiring brand manifesto with key focus on how home solutions can infuse family bonding and joy in the 'everyday'.

OOH & Print: Conceptualised to focus on room interior solutions and offerings by the brand. These were mood boards for the rooms to come alive. We even took over bus shelters to give them an Ikea makeover.

Digital: Conceptualised to focus on innovative & specialised home solutions and furniture by the brand. Digital films, Uber and Ola integrations, e-comm pilots and in store activated maps for navigation all made this a truly innovative campaign.

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Hyper Local: A campaign purely executed for the Hyderabad audience. We took over the iconic Hyderabad landmarks to announce our arrival. 

Experiential: We made the entire city of Hyderabad an invitation card to visit Ikea. An auto ride that turned the entire city into an Ikea catalogue through VR.