Maruti Brezza- 
icreate

A customisation campaign

Challenge:

To conceive a new personalization campaign which would be a first in the automobile category in India and use this to up the imagery of the 'for-my-dad' Maruti Suzuki brand. 

Execution:

We coined the expression #Icreate and used the power of I which is at the core of personalization to 'drive' home this message.