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Nescafe-
The Morning Band
Talking Furniture Diwali Edition & Make Space For Everyone
Strategy:
Nescafe is for young working professionals who need this hit of coffee to get them going. But the problem is beyond a functional payoff, how can coffee build an emotional pay off?
Idea:
Everyone knows coffee wakes you up but we wanted to personify the taste of a Nescafe morning as opposed to the everyday dull boring mornings. We used an iconic classic song of Nescafe and turned it into a new age hummable track. We launched it like a music video as well and used the whole concept of 'leaked footage' to actually launch the song. The case study on the left delves more into it.
Results:
Close to 2 Million lifetime views
No.1 Trending topic on Twitter- 20k Views
40k Tune downloads
Earned media worth 2.3 Crores